Definition –
Digital Marketing refers to promotional techniques implies to reach customers via a digital medium. It also known as Internet marketing. It is use for marketing of products and services mainly on the Internet through mobile phones, display advertising, and any other digital medium.
How it works
Digital marketing includes Internet marketing techniques like –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
Non-Internet channels that helps in Digital Marketing
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)