Digital Marketing refers to promotional techniques implies to reach customers via a digital medium. It also known as Internet marketing. It is use for marketing of products and services mainly on the Internet through mobile phones, display advertising, and any other digital medium.
How it works
Digital marketing includes Internet marketing techniques like –
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Affiliate Marketing
- Email Marketing
Non-Internet channels that helps in Digital Marketing
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
Digital marketing aims to engaging customers and allowing them to interact with the brand through service.
Search Engine Optimization (SEO)
This is the way toward upgrading your site to “rank” higher in web crawler results pages, accordingly expanding the measure of natural (or free) traffic your site gets. The channels that profit by SEO incorporates sites, web journals, and info-graphics.
Search Engine Marketing (SEM)
Internet searcher showcasing, or SEM is one of the best approaches to develop your business in an inexorably focused commercial center. With a huge number of organizations out there all competing for similar eyeballs, it’s never been progressively imperative to publicize on the web, and web index advertising is the best method to advance your items and develop your business.
Social Media Marketing
This training advances your image and your substance via web-based networking media channels to build brand mindfulness, drive traffic, and create leads for your business. The diverts you can use in online life showcasing include:
This is a kind of execution based publicizing where you get a commission for advancing another person’s items or administrations on your site.
Organizations use email advertising as a method for speaking with their crowds. Email is regularly used to advance substance, limits, and occasions, just as to direct individuals toward the business’ site.
Short Messaging Service (SMS)
SMS (Short Message Service), generally alluded to as “content informing,” is an assistance for sending short messages of up to 160 characters (224 characters if utilizing a 5-bit mode) to cell phones, including mobile phones, cell phones and PDAs.
Multimedia Messaging Service (MMS)
Interactive media Messaging Service (MMS) is a correspondences innovation created by 3GPP (Third Generation Partnership Project) that was created to empower the transmission of sight and sound content through instant message.